Name and trademark

• its meaning (shake) appeals to a manner of product’s functioning merging it into a unique and inseparable unit with its packaging and a product itself;
• it is short, sonorous, easily pronounceable, internationally well known word easy to remember;
• it includes also other, into the collective consciousness of the western world well rooted alluring meanings connected with the music and sensuality;
• "Shake" for this product means also "get a grip on yourself, wake up", "Shake your senses", "Awake your senses";
• logo is in a contrasting color comparing to orange, but still with its warm overtone, whereas a star broadening beneath it makes you think of perfume spreading, and at the same time presents a move from centre outward full of energy, sending – once again - a pictorial message: "Wake up, awake your senses!"